SportBusiness.com

Hero Honda and Fosters sponsor India-Australia ODI

Indian motorcycle maker Hero Honda has agreed a deal to title sponsors the India-Australia One Day International cricket series.

Australian Sponsorship news reports that the deal was agreed by the World Sport Group.

The deal is reported to be worth Rs150 million, covering seven matches.

Australian beer brand Fosters is reported to have also agreed a deal to sponsor the event.

Indiantelevision.com reports that World Sport Group is looking for two more sponsors from the finance and insurance sectors.