SportBusiness.com

MP & Silva gets English Premier League rights in Japan, Vietnam

The MP & Silva agency will sell the media rights for the English Premier League in Japan and Vietnam for the period 2010-11 to 2012-13 after agreeing new deals with the league.

MP & Silva will sell live, delayed, repeat and on-demand rights, plus the Premier League’s centrally-produced highlights programmes, preview programmes and weekly magazine programmes.

Premier League Chief Executive, Richard Scudamore said “We are pleased to welcome MP & Silva as our new partner for Japan and Vietnam and are confident that they will distribute all the best Barclays Premier League action in a comprehensive and innovative manner.”