SportBusiness.com

New conference to forge links between European football and Asia

Football business convention organisers Soccerex and football consultancy Football Asia have joined forces to launch a new two-day business event beginning in 2010, the Soccerex Asian Forum.

The event has received the backing of Asian Football Confederation president Mohamed bin Hammam, who said it was an “integral part of football” and that he looked forward to being part of it.

Jon Collins, the Chief Executive of Football Asia, said the event was a “long overdue step for the football industry”, which would link European football and Asian interests.

The date and venue of the inaugural Soccerex Asian Forum will be announced at Football Asia’s launch event in Singapore on October 26.