In a press release, the bid committee said the brand would be featured in building wraps in Qatar, including on landmarks, the Qatar Olympic Committee tower and the Ramada Hotel, as well as on 900 street banners and more than 400 other advertisements and banners already up in the capital, Doha.
The Chief Executive of the bid, Hassan al Thawadi, said it was time “to bring the world’s favourite game to the Middle East for the first time”.
“A Qatar World Cup in 2022 can offer people a new perspective on the Middle East, showing the values of a modern, progressive and open Arab state at the forefront of change in the region, while still confidently rooted in its ancient culture and traditions,” he said.
“Hosting the World Cup in Qatar would inspire a new sporting future for millions of Arab men, women and children, developing the game of football in a region that has enormous potential to become a key market for FIFA.”
he was thrilled with the new brand design and overall feel, saying that it would help the Bid move further towards its historic goals.
“It’s time. This historic choice would ensure that every continent and region of the world has experienced the passion and excitement of hosting the World Cup,” Al Thawadi said.
The new website can be found at www.qatar2022bid.com
