The Ryder Cup will be the first time Wales, which won the right to host the event in 2001, has hosted an event at such a level of global profile. Davies, the Assembly minister for finance and public service delivery, said the event was a “once-in-a-lifetime opportunity” for Wales to promote itself on the world stage.
“As well as the economic activity surrounding the event itself, it will raise Wales’ profile globally and help attract investment in the future,” he said. “The extent to which this is an important first for Wales cannot be overstated.”
“We are to be host nation for one of the world’s most exciting sporting occasions and association with the event gives us the opportunity to develop some new marketing material that will help us raise the profile of Wales – both as a place to do business and as a place to visit.
Through our marketing and brand activity, we need to use the opportunity to enhance Wales’ external reputation and to build a sense of occasion within Wales.” The Celtic Manor Resort is scheduled to put the last major piece of construction into place this autumn with the completion of a £2 million bridge over the River Usk to transport players and spectators to the new Ryder Cup practice ground.
