Under the deal, Amlin becomes a premium partner of the Heineken Cup and the new title sponsor of the European Challenge Cup.
“This is great news for European rugby,” said European Rugby Cup (ERC) Chief Executive Derek McGrath. “The new title sponsorship, together with the revised tournament format will give the Amlin Challenge Cup a major boost as we enter the new European season.”
Amlin Chief Executive Charles Philipps said: “We are extremely proud to announce this partnership with ERC which supports our strategy for European growth over the coming years. As leaders in our respective fields, a partnership between Amlin and ERC is an excellent fit and we look forward to working collaboratively for the benefit of European rugby and to the enjoyment of our brokers and clients.
