SportBusiness.com

2014 FIFA World Cup $41bn spending unveiled at Soccerex 09

Rio de Janeiro, Brasilia and São Paulo have confirmed their participation in an exclusive session bringing together the key host cities of the 2014 FIFA World Cup at the Soccerex 09 conference in Johannesburg, South Africa.

In the session the cities will outline their principal investment needs in hosting the event. Overall it is believed the 12 host cities have a projected $41.7 billion spending fund.

Marcia Lins (Secretary of Sport, Rio de Janeiro) will present Rio’s investment and expertise in the city that will be the hub of the 2014 FIFA World Cup. São Paulo - the largest city in South America - plans on spending $19.1 billion and Caio Carvalho (Secretary of Sport, São Paulo) will discuss his ambitious budget.

Fabio Simão (President of the local federation, Brasilia) will represent Brazil’s capital and examine the logistical requirements for the renovation of the iconic Mane Garrincha Stadium.

Over the next month Soccerex also expects to confirm senior representative speakers from more 2014 FIFA World Host Cities including Belo Horizonte, Porto Alegre, Curitiba, Salvador, Recife, Natal, Fortaleza, Manaus and Cuiaba.

The Soccerex 09 conference runs from November 30 to December 2. To find out more about the exhibition, networking schedule and full conference programme contact the Soccerex Team on +44 (0)20 8742 7100.