McLaren said in a statement yesterday that Santander has seen its brand awareness in Britain rise from 20 per cent to 82 per cent since the start of the three-year deal which saw British driver Lewis Hamilton win the World Championship in 2008. Santander first joined McLaren back in 2007 in a deal coinciding with the team's signing of Spanish driver Fernando Alonso.
"We are extremely pleased to have extended our hugely successful global Partnership with Santander. As one of the world's leading banks with a significant presence in Europe, Brazil, Mexico, Chile and the United States and other countries, Santander is a great 'fit' with Vodafone McLaren Mercedes and our triumphs on the global stage of Formula 1," said McLaren boss Martin Whitmarsh.
"We are very proud of our relationship with Santander and to be part of their ever-expanding Formula 1 involvement. We welcome, and wish them well with, their other activities - including, but not limited to, the aforementioned race sponsorships."
No financial terms were given although the statement referred to branding on the drivers' overalls.
