The Merseyside team’s deal with the bank, which will run from 2010-11 to 2013-14, is worth a reported £80 million. The deal would thus match the value of American financial institution Aon’s shirt sponsorship of Manchester United over the same period, which was signed in June.
"The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands," Liverpool managing director Christian Purslow told the official website liverpoolfc.tv.
"It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."
Current shirt sponsor Carlsberg – whose deal ends this season - indicated last month that it was considering ending its 17-year partnership. An exclusivity agreement between the two parties meant Liverpool's commercial department was restricted from discussing a new deal with other brands until July.
