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ESPN Start Sports eyes increased pay-tv profit

Pan-Asian broadcaster ESPN Star Sports (ESS) has said it is targeting an aggressive growth in pay-TV revenues on the back of four high-profile sporting events over the next 12 months.

ESS will show the 2009 ICC Champions Trophy, the 2009 Champions League Twenty20, the 2010 FIFA World Cup and 2010 ICC World Twenty20.

“Riding on this strong content which will enable us to post strong revenue figures for this fiscal, we are looking at a sizeable growth in our paid subscriber base across India,” said Makarand Palekar, associate director of ESPN Software, India.

“Our golden era is about to take off and we are looking at a minimum of 60 per cent growth in affiliate revenue in the coming fiscal nationally.”

The sports broadcaster claims that it has signed distribution renewals with DEN India, InCable in South India, SitiCable in Kolkata & Mumbai, ICC in Pune, Manthan, Calcom, KCBP and Cablecom in Kolkata, Seven Star in Mumbai, UCN in Nagpur and a host of other affiliates across the country.

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