SportBusiness.com

SportBusiness Group hires Braben Sport as PR partner

SportBusiness Group has appointed specialist sports public relations company Braben to support the growth of its products and services, beginning with the provision of PR for its Sports Marketing 360 conference.

Sports Marketing 360 takes place September 23, and will bring together delegates from brands, media companies, rights-holders and agencies to discuss the trends and issues affecting sports marketing. Confirmed speakers at this year's conference include Paul Meulendijk, head of sponsorship at Mastercard Europe; Ian Ayre, commercial director at Liverpool FC; and Iain Percy, double Olympic medal-winner and America’s Cup sailor.

“SportBusiness Group is a recognised industry leader in the business of sport and Braben Sport is very pleased to be supporting such a respected brand," said Matt Bourn, managing director at Braben. "We look forward to an ongoing relationship and to delivering a successful PR strategy for the Sports Marketing 360 conference.”

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