Website Crash.net reports that the deal was brokered by the IMG agency, and follows a similar deal last year when the IndyCar Series hosted an event at the venue. A1GP replaces the US series this year. It includes an option to extend for an additional year.
“The speed at which the IMG sales team was able to re-engage Nikon's involvement is testament to the strength of this iconic event," said SuperGP general manager Greg Hooton. "Nikon is globally recognised for setting new standards in product design and performance - a perfect fit for our world-class event, which was proved in 2008 and will again be proven this year.
James Murray of Nikon Australia said:
"Our experience with the event in 2008 was fantastic and we really wanted to be a part of it again although, early in the year, the global economic crisis saw us have to reassess our commitment.
"We were unfortunately unable to look at a full-scale sponsorship agreement, which wasn't fair to the event, but, in light of the situation now and with a more optimistic climate ahead of us, we have been able to rejoin with the event for 2009 which I know is something everyone at Nikon is very pleased about.”
The 2009 Nikon SuperGP will host round eleven of the V8 Supercars Championship Series and the opening race of the 2009-10 A1GP World Cup of Motorsport.
