Australian trade magazine Marketing reports that the new company will be led by Andrew Condon, formerly a senior consultant at sports marketing company gemba, which has offices in Australia and Hong Kong.
Marketing reports that Steve Martin, global CEO of M&C Saatchi Sport and Entertainment, said brands in the marketplace were not correctly exploiting their rights.
“We specialise in finding creative ways to get the best out of a sponsorship and our list of success stories proves we continue to deliver,” he said. “In Australia, we will have the drive of a start-up but with all the tools of an established and recognised business,”
