The Brand Leaders summit will begin with a closed forum for 50 brand leaders, followed by an open programme of speakers and seminars, including a presentation from NBA deputy commissioner and COO Adam Silver.
Uefa marketing director Philippe Le Floc’h and Heineken Activation global manager Hans Erik Tuijt will be involved in a session relating the story of the Champions League.
Brett Yormark, CEO of the New Jersey Nets will speak on how his NBA franchise pursues customer loyalty.
Peter Moore, president of EA sports will speak on the future relationship between brands, new media and consumers.
The day will conclude with a presentation by the brand directors of Diageo, Castrol, and 188bet.com.
The Brand Leaders Summit is open to delegates attending the Leaders in Football convention Chelsea FC on 7th and 8th October 2009.
