Under the deal, bet-at-home.com will advertise at handball arenas throughout Europe, at matches of the Men's and Women's EHF Champions League, EHF Cup, the Cup Winners' Cup, the Challenge Cup and the European Cup finals. Bet-at-home.com will also sponsor online broadcasts of the matches on the ehfTV.com internet platform.
"Handball plays an important role in our sponsoring strategy, because our core markets in Eastern Europe, Germany and Spain take a great interest. Currently we are sponsoring partner of the Romanian-, the Czech Handball Federation and the Handball League of Spain," said bet-at-home.com cheif executive Jochen Dickinger. "We also had a very good experience with the World Championship in Croatia. Due to a great TV-presence combined with on-site promotion activities, we will be able to extend our position on the markets further on."
