"Gatorade's relationship with Chelsea FC, Usain Bolt, the Guinness Premiership, and a host of other elite sports are proof positive of their continued investment in international sports performance. They dominate the US market and we are delighted to help them establish a stronger foothold in Europe. They are a massive asset to Leaders in Performance and are a perfect fit with our ambition to create an exclusive event for the best of the best," said Leaders in Performance event director Andy Rice.
Gatorade joins sports performance analysis company Pro Zone and computer game title Championship Manager as sponsor of Leaders in Performance. The event will bring together 150 figures involved in enhancing sporting performances, including Dave Brailsford, performance director for the British Cycling Federation, Bruno deMichelis, assistant manager at Chelsea FC, and Steve McLaren, manager of FC Twente.
The event will run concurrently with the second day of of the Leaders in Football conference, at Chelsea FC, London on October 8.
