Australian Sponsorship News reports that Rabbitohs corporate partnerships manager Jeremy Scott said the deal hoped to capitalise on similarities between V8 Supercars and NRL supporters, and each party would be able to access data on the other’s members.
Rabbitohs also announced a renewal of their deal with household appliances company De’Longhi, which will remain as the club’s corporate away partner in 2010, with an option to extend for a further year. The deal includes a CSR element, which sees De’Longhi contributing to the community programme South Cares.
