SportBusiness.com

Aon to title-sponsor US Open squash tournament

The US Open squash tournament has signed risk management and human resources firm Aon as title sponsor.

The tournament takes place on September 2 to 6 in Chicago, the site of Aon’s global headquarters.

“We are delighted to welcome Aon aboard as title sponsor,” said Tournament Director Imran Nasir. “They are a Fortune 250 company with their global headquarters here in Chicago, right next door to where we are holding the tournament.

“It is a major achievement for the sport that such a high-energy, global corporation with an understanding of sport branding is prepared to back a prestigious event like the US Open - and clearly demonstrates that Squash is a rapidly developing sport.”

Nasir said the tournament was attracting the attention of the Chicago corporate community, with property firm Zeller Realty and the Fairmont Hotel already signed up as sponsors.

The US Open is the first major tournament of the new PSA World Tour season.