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MP & Silva appoints new European managing director

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Roberto Dalmiglio has been appointed as managing director of the MP & Silva agency’s European operations, joining from Uefa, where he worked managing the media rights of national competitions.

MP & Silva said Dalmiglio will oversee all its sales and commercial activities in Europe.

Dalmiglio’s work with Uefa included negotiating rights sales for Euro 2008, and managing marketing and sales for Uefa’s Youth, Futsal and Women’s competitions. He has previously worked with the Media Partners agency – now Infront Italy – and Italian media group Mediaset.