Emmentaler Switzerland will be the official sponsor of the event, with exclusivity in the dairy products category, for two seasons, 2009-10 and 2010-11. It will have signage onsite at the event, including at the finish area. All bibs and a hot-air balloon active onsite will also feature Emmentaler Switzerland branding.
The deal was brokered by the Infront Sports & Media agency.
“We are delighted that Emmentaler Switzerland can tie itself in with the only FIS Ski Jumping World Cup event in our home country with strong visibility in all our key markets across Europe,” said Christoph Stadelmann, head of marketing at Emmentaler Switzerland
This year’s FIS Ski Jumping World Cup event takes place on December 19 and 20.
