Under the deal npower will continue to be title sponsor of domestic cricket matches – a role it has held since 2001 – through to 2011. The deal includes an option to extend for a further two years, covering the 2013 Ashes series between England and Australia, which will take place in the UK.
ECB chief executive David Collier said: “The ECB believes Test matches are the pinnacle of cricket and is committed to growing its popularity both at home and overseas.
“We are therefore delighted npower will continue as the title sponsor of our home series' until 2011.
“Since the start of its sponsorship in 2001 npower has been a very energetic and committed partner of English cricket.
“Nowhere is this better demonstrated than in its urban cricket initiative that has helped give thousands of children across the country a chance to play cricket for the first time.”
The new deal will see the urban cricket initiative develop two new cricket facilities in major conurbations in the UK, adding to the five already built. The facilities are designed to provide children with a safe environment in which to learn the sport.
