Under the terms of the deal, the WilliamHill.com website will have the title rights to the prestigious ‘Green Jersey’ for leading sprint rider.
"This is a tremendous honour for WilliamHill.com. We understand and respect the history of La Vuelta and more particularly the passion that it ignites within the cycling community," said Ricardo Carioni, WilliamHill.com’s manager for the Spanish territory.
"The coverage of La Vuelta is far reaching and provides for strong brand visibility across multiple TV networks right across Europe for three solid weeks. William Hill is a company with more than 75 years of history as the leading betting company within the UK, but the online business has only evolved in recent years and to be associated with La Vuelta is of tremendous pride to us."
The Vuelta a España, which starts in Assen, Holland on August 20, is one of the three Grand Tours of Europe which also includes the Tour de France and Giro d'Italia. Last year's tour was won by Spain's Alberto Contador (Astaná), winner of last month's 2009 Tour de France.
