When the new contract begins in 2010 Seiko will have been an IAAF partner for 25 years, having begun its relationship with the world governing body of the sport at the 1985 World Indoor Games, the precursor to the World Indoor Championships.
“We are delighted to continue our long partnership with Seiko. Their technology and services have been vital to the success of our events for a quarter of a century and we look forward to another four years of great cooperation,” said IAAF president Lamine Diack.
Mr Shinji Hattori, executive vice-president of Seiko, added: “We are honoured to be selected again by the IAAF for the next four years, and we will continue to repay the sport’s trust in our timing technologies with new systems and services that help the future growth of the great sport of athletics.”
The new deal, which was brokered by Dentsu, the IAAF’s worldwide marketing partner for the World Athletics Series, recognises Seiko as the Official Timer of the IAAF World Athletics Series.
Seiko will supply state-of-the-art timing and distance measurement services to 19 events over the coming four years, including the 2011 World Championships in Athletics in Daegu, Korea, and the 2013 edition in Moscow.
