SportBusiness.com

MP & Silva to establish office in New York

International sports media company MP & Silva announced yesterday that it plans to launch its second North American office in September.

The New York office will operate the sales and distribution of media rights in the region - including the international rights to USA’s Major League Soccer (MLS) until 2013 – and will work closely with the MLS to increase its global presence and media distribution.

The move marks the agency’s expansion plan to consolidate and structure sales and commercial operations in North America, Central America, South America and the Caribbean.

As part of the expansion plan, the company’s headquarter office in Miami – headed by senior partner Carlo Pozzali – will direct and oversee all group operations in the Americas.

It represents MP & Silva’s seventh regional location and its sixth new office in a span of two years following expansions to Monaco, Singapore, Dubai, Miami, and Tokyo.