SportBusiness.com

the sportsman wins rights tender for German Handball

Munich based marketing-rights agency the sportsman media group will market all international broadcast rights for the Toyota Handball-Bundesliga after it won a tender by German broadcaster DSF, the rights-holder to all media rights for the event.

The deal also includes classic television, mobile and internet rights.

"We are delighted to work with the sportsman media group, a competent rights-marketing agency, with whom we already have a long term Partnership," said Dr. Johannes Ranke, the Licensing Director for the DSF.

Thomas Krohne, managing director of the sportsman media group, added: "The Handball Bundesliga is a very prestigious German sports right and we are very happy to represent and distribute it globally. We believe that this product has great potential."

the sportsman is part of the sportsman media holding which also includes LAOLA1.tv - an online video platform offering background reports, highlight clips and live broadcasts from a wide variety of sport events - and unas media productions, a specialist in streaming services and video platform productions.