WSDE will be the first global business forum dedicated to showcasing the $600 billion a year sport tourism industry. Co-located alongside the 2010 FIFA World Cup in Johannesburg, the world’s most sought after sporting destinations, sports resorts, tour operators, specialist event organisers, sporting bid committees, financial investors and elite corporate buyers will meet to sell and sign new contracts over 5 dedicated business days.
“The addition of SportBusiness as a content partner is a great boost to World Sport Destination Expo. Sports tourism is an area whose importance has not been fully appreciated until now and the education programme will be a real opportunity for both exhibitors and visitors to gain from the advanced knowledge of market leaders," said WSDE director Chris Frost.
“SportBusiness has published extensively in this area and signing them as content partner shows the seriousness with which the industry is taking World Sport Destination Expo. We are looking forward to working with them to design a programme tailored to the needs of those looking to host sports events and sports tourists.”
SportBusiness Group publishing director Phil Savage added: “Sporting events have the power to bring economic and many other benefits to their hosts and in tough economic times a very welcome feelgood factor. SportBusiness has worked with bidding cities on the past four competitions to stage summer and winter Olympic Games and understand well what it takes to bring sports events home. World Sport Destination Expo will be a good opportunity for all players in this exciting market to get to know each other better and will no doubt play a part in deciding where future sports events will be held.”
SportBusiness Group publishes Ultimate Sports Cities, Sports Event Bidding and Sports Tourism: Strategies for Successful Development as well as providing services to sports federations and event organisers of major sporting events. SportBusiness International is the leading magazine for the business of sport and the group also organises conferences and runs professional development for professionals operating within the industry.
