The French bookmaker will have a advertising presence on the perimeter boards at more than 30 European cup matches. The package is part of the Sportfive “European Club Competitions” range.
Under the deal bet-at-home.com a brand presence at select matches in the Champions League qualifying rounds and the qualifying and group rounds of the UEFA Europa League which are played by Sportfive’s European partner clubs, and at any away games of German participants which are hosted by the agency’s partner clubs and broadcast live to German free-to-air television, through the end of 2009.
“This custom-tailored offer makes it possible for us to deliver excellent advertising and branding to our target markets,” said bet-at-home.com’s Marketing Manager Klaus Gruber. “Having already secured a package for numerous matches in the World Cup qualifying rounds, we have now managed to gain a presence for the bet-at-home.com brand at club competitions across Europe with a single booking.”
The bet-at-home.com brand will occupy the full surface of either LED or static perimeter hoardings.
