Percy - who won sailing gold medals at the 2008 Beijing and 2000 Sydney Olympics - will detail his own experiences with sponsors and discuss what athletes think of sports marketing and sponsorship. He will outline which sponsorship strategies work for athletes and which do not, using experience from his own partnership with sponsors such as Citroen and Skandia.
Other confirmed speakers for the even include Max Hamilton (Director of Marketing EMEA, NBA), Mark Evans (Chief Executive, Harlequins FC), Patrick Wendt (Sponsorship and Marketing Manager, Toyota F1) and Paul Samuels (Executive Director - sponsorship, AEG Global Partnerships).
Sports Marketing 360 is aimed at brands, media and creative companies, agencies, sponsors, sponsorship services, leagues, clubs, teams, charities, athlete management agencies and legal and professional service providers.
The programme can be viewed in-person at the venue or as an e-delegate watching the live internet stream. Further information can be found at: www.sportsmarketing360.com, for press or other enquiries contact luke.upton@sportbusiness.com
