SportBusiness.com

Orange agrees eight-year sponsorship deal with CAF

A new deal will see telecommunications company Orange will sponsor all major competitions organised by the Confederation of African Football (CAF) over the next eight years.

A new deal will see telecommunications company Orange will sponsor all major competitions organised by the Confederation of African Football (CAF) over the next eight years.

The deal was brokered by the Sportfive agency.

Orange will title sponsor CAF’s flagship competition the Africa Cup of Nations, will receive television and mobile rights in France for CAF competitions, and will broadcast CAF events on mobile in 55 African countries.

The new partnership begins with the 2009 CAF Champions League, which begins this month. The competitions covered by the agreement are: the Africa Cup of Nations (held every two years), the African Nations Championship (held every two years), the African Youth Championship (held every two years), the CAF Champions League (annual), the Confederation Cup (annual), and the CAF Super Cup (every year).

Linked organisation(s):