Seven-time Tour de France winner Lance Armstrong will form a new American Pro-Tour cycling team in partnership with consumer electronics retailer RadioShack.
Armstrong will compete for Team RadioShack as a cyclist, runner and triathlete in events around the world from 2010 including next season’s Tour de France.
Armstrong returned to the world stage of professional cycling to promote the efforts of the LIVESTRONG Foundation’s fight against cancer, having himself won a battle against testicular cancer.
“To be able to compete for an American team comprised of the world’s top cyclists, supported by the best coaches and staff – I couldn’t be happier to partner with RadioShack, a truly iconic American brand,” said Armstrong.
“We have an incredible opportunity to leverage RadioShack’s connection to tens of millions of people to spread the LIVESTRONG message. Also, in cycling, the technology we use on our bikes matters – it allows us to compete at the highest level. It’s important to me to partner with a brand that understands the role technology plays in people’s lives.”
RadioShack plans to activate its 35,000 employees and almost 6,000 stores across the country to raise awareness and funding for the fight against cancer.
The Wasserman Media Group managed the partnership process on behalf of Texan-based Capital Sports & Entertainment and Lance Armstrong.
