Infront Germany has been appointed as marketing partner of German football club Fortuna Düsseldorf on a short-term deal running initially for the 2009-10 season.
Fortuna Düsseldorf, twice winner of the German DFB Cup, is one of the cult clubs in Germany’s football league and is extremely popular in the North Rhine Westphalia region. The agreement covers stadium advertising and certain hospitality rights for Fortuna Düsseldorf’s 51,500-capacity Esprit Arena.
“Infront has provided us with the perfect offer for our current situation. We believe that we have chosen the best possible professional partner to help us achieve our marketing sales targets for our return to the 2. Bundesliga,” said Dr. Dirk Kall, chairman of the Fortuna Board. “Infront and its management have a strong heritage in football as well as a lot of experience in the German market.”
Infront board member Günter Netzer added: “We are very pleased that Fortuna Düsseldorf has chosen Infront and adopted our marketing recommendations. Fortuna is a sleeping giant amongst Germany’s long-established clubs. We hope that we can develop this new relationship into a long-term partnership, but for now we will provide immediate support to fine-tune the existing stadium advertising and hospitality concept. In addition, we will bring our reliable and effective rotating advertising system to the Esprit Arena.”
Infront Germany is a subsidiary of international sports marketing agency Infront Sports & Media.
