Models and collectibles group Hornby Plc has been awarded the licence to develop and market a range of products associated with the London 2012 Organising Committee of the Olympic Games (LOCOG).
Under the terms of the deal, Hornby will produce an extensive range of official London 2012 merchandise across its Corgi, Hornby, Scalextric and Airfix brands, including Corgi die cast models of London taxis and London buses and collectable die cast figurines, model trains based on the Olympic Park transport network, Airfix kits of the main venues including the Olympic Stadium and Scalextric velodrome sets.
“One of the most exciting things about our commercial programme is the possibilities it offers in the licensing and merchandise arena. We are proud to be working with a truly iconic British company, which can offer us a great range of products across its brands that will celebrate the Games in 2012 and live on for generations after as collector’s items,” said LOCOG CEO Paul Deighton.
Frank Martin, Hornby chief executive added: “This is a great honour for Hornby and an important development for the group. We are delighted to have been granted such a broadly based licence to develop a range of products linked to the 2012 London Olympic Games and Paralympic Games - the world’s largest sporting events. We have an excellent portfolio of iconic brands and products that are a superb fit with London 2012.”
The licence will run for the next three years beyond the 2012 games.
