Panasonic UK has appointed the brandRapport agency to create a four-year strategy for, and then activate, its sponsorship of the London 2012 Olympic Games.
The agency previously worked with Panasonic during the Beijing Games. As part of its role, it will receive and respond to all Olympic sponsorship queries for Panasonic in the UK.
Responding to the news of the deal, Panasonic’s advertising and sponsorship manager, David Bonney, said, “We have been working with the Olympics for over twenty years but with the home Games in 2012 we really wanted to make the most of this opportunity. brandRapport has developed and implemented some of the most successful Olympic campaigns over recent years and we look forward to working with them.”
brandRapport director, Mark Bullingham said, “We are delighted to be appointed to work with the team at Panasonic UK to help develop and then deliver their plans for 2012. Over the next few months we will be working with all of the relevant marketing teams to ensure that we create a programme that will support their product campaigns and maximise the ROI from the sponsorship.”
