Peter Moore, the president of sports video games publisher EA Sports, has been added to the speaker list for the Leaders in Football conference.
Moore will make a speech on the first day, October 7, on the future of media technologies and how consumer behaviour, lifestyle choices and loyalty are changing as a result. The speech will be part of a session entitled ‘Brands in Football’.
Moore has been president of EA Sports since September 2007, and has been in the gaming and entertainment business for over 25 years. He was named by the Sports Business Journal as one of its “Most Influential People in Sports” in 2007 and 2008.
Leaders in Football takes place at Chelsea FC on October 7 and 8 this year.
