Fans attending the Ashes Test Match at Lord’s next week will be the first in the world to get access to a new mobile media platform aiming to revolutionise the cricket experience.
The ‘pregramme’ is an interactive sports information service, delivered to fans free via Bluetooth and is designed to bring the traditional programme into the electronic age. The service provides statistical updates, analysis of key moments, latest news from other live sport around the world, chances to enter competitions and discount vouchers.
“We always want spectators and sponsors to make the most of the unique Lord’s experience,” said Lord’s marketing manager Elly Ford. “Mobile is creating new opportunities to add value to our events and leverage our brand within the minds of our spectators, as well as that of sponsors.”
Pregramme media director David Walmsley added: “There’s still nothing quite like being there at a great sporting event like The Ashes, but the fan in stadium is missing out on the news, statistics and analysis that makes today’s media coverage of live sport so compelling. Pregrammes can change all that by bringing the most valuable elements of modern sports media into the stadium and putting them literally in spectators’ pockets.”
The major brands using the pregramme platform include the world’s leading cricket website ESPNCricinfo, equipment manufacturer Gray Nicholls and Marston’s, the official beer of the England Cricket Team.
