SportBusiness.com

FC Augsburg announces SC24.com as new sponsor

Online sports equipment retailer SC24.com has agreed a deal to sponsor FC Augsburg from the 2009-10 season.

Online sports equipment retailer SC24.com has agreed a deal to sponsor FC Augsburg from the 2009-10 season.

The deal has been initially agreed until 30 June 2010, with the option to extend for another year. The terms of the contract include shirt sponsorship, on-camera perimeter hoardings, advertising within the stadium and a VIP box at the brand new Impuls Arena.

“Being the main sponsor of FC Augsburg will considerably increase the renown of the SC24.com brand across Germany and also position us regionally as an important partner to a much-loved club. We greatly look forward to the cooperation,” said Markus Müller, CEO of SC24.com.

Andreas Rettig, managing director of FC Augsburg, added: “We are delighted about the important addition of SC24.com to our pool of sponsors. FCA has been undergoing a very positive development for years and is increasingly getting a lot of attention from the German football public. As our new main sponsor, SC24.com will be able to benefit from this and have a strong presence at our new Impuls Arena.”

SC24.com retails sports equipment for football, running and other leisure activities by all major manufacturers.