PR agency Edelman has renewed its pro bono deal to be official media and communications agency for the International Paralympic Committee.
Edelman’s relationship with the governing body of the Paralympic movement began in 2006, when it became IPC’s first major global public relations agency.
Under the new deal, Edelman’s IPC team will expand to include new offices in Russia and Australia, adding to existing bases in the UK, USA, Canada, Germany and China.
“Edelman has been a terrific partner to the IPC over the past three years, and particularly around the Beijing 2008 Paralympic Games. Their expertise in the sports industry and media relations, combined with their global reach, has helped us improve our global communications efforts, expanding the Paralympic message to a much broader audience,” said Sir Philip Craven, President of the IPC. “It is critical to the success of the Paralympic Movement that we have partners as passionate as we are, and Edelman has proven to be a valuable and trusted adviser. We look forward to continuing our work with them in the lead up to the Vancouver 2010 Paralympic Winter Games and beyond.”
