Infront Sports & Media has fully acquired Austrian sports marketing agency APF, and renamed the company Infront Austria.
To complete the purchase, Infront bought the 25 per cent shareholding held by the company’s senior management, Volker Schmid and Dr Stefan Seykora. Infront had bought its first, majority stake in the company four years ago.
In a press release, Infront said, “Full ownership of APF is the key to the realisation of Infront’s long-term strategy of building sports marketing leadership in winter sports. Infront is now taking immediate steps to complete the full integration of APF within the Infront Group. From today, it will be called Infront Austria GmbH and is being re-branded to conform with the Infront corporate identity. Until now, APF has marketed itself simply as ‘an Infront Group company’.
