Breakfast cereal brand Nutri-Grain and clothing company Billabong are Australia’s most-recognised sports sponsors, according to the Sweeney Sports Report for the 2008-09 summer.
Both companies sponsor surfing in Australia. Australian Sponsorship News reports that Nutri-Grain made strong gains in the past two years so that now 30 per cent of Australians recognise it as a sports sponsor, the joint top brand with Billabong.
Kentucky Fried Chicken’s sponsorship of Twenty20 cricket has helped it move from 73rd to 18th position in the list. Australian Sponsorship News reports that Speedo’s association with the Beijing Olympics helped it move from 17th to 6th position.
