Swiss watch brand Edox has agreed a new three and a half year deal to become the official timing partner of the World Rally Championship.
Edox will promote its brand alongside the championship, and will receive exposure through on-screen graphics during television coverage of the races.
Simon Long, chief executive of International Sportsworld Communicators, the commercial rights-holder of WRC, said, “We’re delighted to welcome Edox to our sponsorship portfolio. Edox and the WRC are both leaders in their respective fields and pioneers of technical innovation. Timing is vitally important to our sport and the partnership will enable both brands to continue to showcase the very best timing solutions.”
