Watchmaker Citizen announced today that Citizen Eco-Drive will sponsor the ESPNcricinfo website’s ‘Countdown to the Ashes’.
A clock will countdown to the beginning of the series and each subsequent match, appearing on the Ashes Series Site and Ashes content across ESPNcricinfo.
Citizen already has an association with England batsman Kevin Pietersen as a Citizen Brand Ambassador. The 'KP Zone' on the ESPNcricinfo website will feature an extended player profile, KP Timeline, profile of his top 10 innings, image gallery, KP quotes and wallpapers.
“ESPNcricinfo has become synonymous with online coverage of the game. As with our association with Kevin Pietersen, it is a natural step for Citizen to work with crickets biggest hitters,” said Mark Robinson, UK Marketing Manager of Citizen. “We are very excited about the forthcoming series and we are backing to Kevin to drive England to Ashes victory.”
Tom Gleeson, vice president of ESPN Digital Media added: “The Ashes look sure to be one of the major sporting highlights of the summer, and they will be a daily point of conversation for million of people in the UK, Australia and other cricket loving countries.
“Our countdown to the Ashes with Citizen helps to link two leading brands in the sports arena. As the world’s Number 1 cricket website, ESPNcricinfo welcomes them to the biggest Ashes party of all.”
