The European Handball Federation (EHF) has extended its long-term handball marketing partnership with international sports marketing group Infront Sports & Media.
Infront will now be responsible for the television distribution and marketing for the men's and women's European Handball Championships (EHF EURO), which it has been since 1993, until 2020.
“In our experience, partnership has meant progress. Our relationship with Infront has helped us to develop the EHF EURO events significantly over the years and this is why we want to maintain continuity,” said EHF president Tor Lian. “We have chosen to prolong our marketing partnership with Infront early, based on a state-of-the-art business model, in order to ensure stability and allow for long-term planning.”
Infront's president and CEO Philippe Blatter added: “This agreement up to 2020 is a remarkable demonstration of trust in Infront and we will do everything possible to make good use of this opportunity to ensure that the EHF EURO events continue to flourish in the long term on an international level. We have already extended many key media rights agreements to cover the EHF EURO to 2015 and we can now continue to look at all aspects of the marketing of the events with a longer perspective.”
Under the terms of the new agreement, Infront will provide additional technical services to further raise the profile of the events and make them more appealing and accessible to fans. These include the management of the event websites, television graphics, speed measurement for goal shots and an improved online scouting service for match statistics.
