Montreal-based sponsorship management consultancy Sponsorium International is bringing its services to Ireland by way of a new partnership with Agency Assessements Ireland (AAI).
Sponsorium already has offices in Canada, the United States, Mexico, South America, Europe and Australia.
Brian Sparks, a managing partner of AAI, welcomed the tie-up.
“The expertise and skills that Sponsorium brings to the market is unrivalled by anything else that is available in Ireland or internationally,” he said.
“In the current economic environment the imperatives are to have clearly defined and weighted sponsorship objectives and to measure return on these objectives to clearly and objectively justify spending. It is a natural add-on to our portfolio and one that we are looking forward to introducing to our client base”.
Mark Cornish, global and marketing support director of Sponsorium said, “AAI comes to Sponsorium with an extensive knowledge of client communications needs and the ability to successfully position our capabilities to the leading companies in Ireland that are investing in Sponsorship activity.
“The industry is constantly changing and experienced sponsorship managers need a tool to
successfully navigate through the many creative proposals they receive and audit current expenditure. Now more than ever, we all have to justify the spending as you can’t control what you can’t measure.”
