The Sony Ericsson WTA Tour announced yesterday the launch of its new official website, representing a core element of the Tour's digital media strategy.
The site will offer unprecedented access to Tour players through exclusive content, enhanced on and off-court video, social networking and personalisation, designed to “engage fans and reach new audiences.”
“Connecting our players and sport with online consumers in the channel in which they consume media and interact is at the centre of the Tour's strategy to grow our fan base,” said Stacey Allaster, president of the Sony Ericsson WTA Tour.
“Our new official site provides both a richer and more personalised experience for current fans and enhanced off-court content for casual fans, all intended to adapt to today's consumer habits and create a new level of engagement and interaction.”
The site also features the latest online elements of the Tour's "Looking for a Hero?" global marketing campaign and follows the successful joint-launch of TennisTV.com with the ATP World Tour earlier this year.
