The European Sponsorship Association has announced that the Future Sponsorship 2009 conference will take place November 25 and 26 this year at the Mayfair Hotel, London.
ESA is billing the conference as the most important gathering of the sponsorship industry in Europe, and says senior executives in the industry from over 20 countries will be present.
Questions to be answered at the event include: Has the sponsorship industry had its first mid-life crisis? Has the industry been caught with its pants down in the credit crunch? How will sponsorship rise from the ashes of the credit crunch? Can sponsorship compete with advertising or should it not try? Will budget caps help or hinder the sponsorship industry? Are brands only interested in distressed purchases or can rights holders demand top dollar? How will the sponsorship industry ready itself for the next stage in its lifecycle?
The conference has moved from its previous home in Brussels, to London, partly to take advantage of the strong Euro, and will also include the European Sponsorship Awards.
Further information will be available from the organisers shortly.
