Castrol has appointed Simon Meehan to run its World Cup 2010 and 2014 sponsorships in Europe and Africa, the biggest in the company’s 100-year history.
Meehan joins from Ford Europe where he ran that company’s Uefa Champions League sponsorship programme, and was responsible for developing its World Rally Car sponsorship rights package in 2007.
In a press release, Castrol said Meehan’s role will involve delivering a football and motorsport sponsorship strategy for the Europe and Africa regions.
