The National Basketball Association (NBA) and sports manufacturer adidas yesterday announced five European host cities for the adidas NBA 5 United Tour starting next month.
The 5 United Tour is grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements. The five cities are Athens (June 20-21), Madrid (June 27-28), Rome (July 4-5), Istanbul (July 11-12) and London (September 12-13).
“Adidas is proud to partner with the NBA for the third consecutive year on such a fascinating grassroots basketball event that promotes team-play and not the individual player" said, Franck Denglos, vice president of sports performance for adidas in Europe, Middle East and Africa. “Our brand embraces the idea of We vs. Me from the NBA level on down to grassroots basketball and the adidas/NBA 5 United Tour is the perfect platform to deliver this message.”
Sophie Goldschmidt, managing director of NBA EMEA added: “We are excited to bring the adidas NBA 5 United Tour to two new countries this year, Greece and the UK, as we join adidas in providing opportunities to bounce the basketball in our region. 5 United combines competitive games with spectator activities to engage basketball fans of all ages and ability in this unique grassroots event.”
5 United is open to both male and female players aged 10 and over and the Tour will feature daily final competitions on Center Court, in addition to the opportunity for spectators to participate various basketball activities, including a three-point shootout and a slam dunk competition.
