IMG Sports Media has announced a three-year agreement with internet sports network iBN Sports, giving iBN access to IMG’s library of multimedia content.
IMG Sports Media is the sports production and distribution division of sports agency IMG Worldwide. Under the terms of the deal, IMG will also provide iBN with consulting expertise and "worldwide facility utilisation".
“We are extremely pleased to be working with IMG and look forward to a long-lasting venture," said Michael Conley, executive vice president of iBN Sports. "This arrangement helps to ensure the long-term vision of iBN Sports as a worldwide leader in Internet TV sports programming for fans, athletes, sponsors, teams, and leagues worldwide."
Togo Keynes, head of US digital media sales and IMG Media vice president of business development added: “The combination of IMG's global resources and iBN Sport’s longstanding partnerships will maximize the opportunities we can develop for iBN Sports. We believe iBN Sports has tremendous potential and we are excited about working together on these new initiatives and helping iBN build enriched content offerings for fans and sponsors alike.”
IMG Sports Media distributes around 18,000 hours of sports programming and represents global rights negotiations for all forms of media including television, radio, in-flight, DVD, mobile and broadband.
