Integrated marketing agency Space is launching Space Sport & Entertainment, a subsidiary to work with rights-holders and brands in sports sponsorship.
Space currently works with clients including Eurostar, NIVEA, Heineken Europe and Samsung. The new division will offer brands “a creative end-to-end sport and entertainment proposition that will ensure they fully exploit their sponsorship and investments in these respective arenas”. It will also work with rights holders looking for sponsors.
“Too often sponsorship investment is made in a back to front fashion where a sponsorship is chosen, the value agreed and then much later, a frantic pursuit for extra budget to exploit that sponsorship is undertaken,” said David Atkinson, Space managing partner who is heading up the new division.
“We aim to offer a longer term creative solution earlier in the process from business need to brand idea to sponsorship selection, right through to execution and beyond.
“In today’s economic climate where sponsorships are under heavy scrutiny, we have to demonstrate value and return long before a deal is signed, which means finding the creative idea and showing how it will work well after the ink is dry on a contract.”
The division has already started working with the Homeless World Cup football tournament.
