International sports media company MP & Silva has been appointed the exclusive agent for Greece’s top-tier professional football league in Middle East and Asia.
The three-year deal was made with the TAF Sports Marketing (TAF), the Greece-based sports marketing agency that holds the exclusive media rights of the Greek Super League.
Under the terms of the deal, MP & Silva will distribute all media rights of the Super League to all countries in Middle East (including Israel) and Asia, including terrestrial free-to-air television (FTA), satellite and cable pay television, and internet protocol television (IPTV).
“We are deeply honoured to be appointed as the exclusive media agency in Middle East and Asia for Super League Greece – an illustrious and prestigious competition that boasts of tradition, passion and success,” said Andrea Radrizzani, MP & Silva Group CEO.
MP & Silva already represents and distributes a number of football leagues in Asia and Middle East, including Italian Serie A, Major Soccer League (MLS) and French Ligue 1, the latter in selected Asian territories.
